Here is a selection of work that I’ve done over the years and am most proud of. It also has a few personal/side projects I had a lot of fun doing while helping friends out. Because of frog design’s non-disclosure agreement (NDA) I am not able to show a lot of the projects I have worked on at frog, but hope to be able to soon.
My wife, as an entertainer, needed a website to showcase her burlesque, modeling, producing, and singing. It also had to be a place for fans and producers looking for talent to come and get more of the latest information about her. This also made it easier for her to submit to competitions by having a URL to submit, instead of filling out forms.
This was updating the frog design free iPhone app with more features, fast response time, and a better user experience. Also there was the creation of the companion web app, that synced with your iPhone tvChatter usage. Bringing the tvChatter experience to multiple screens.
Windows Media Market wanted a demo to showcase future possibilities of their mobile marketing platform. They wanted to tell their story of where this platform could be taken and used by companies and their targeted customers. We created a teenager, his parent, and a business owner to show how they all could use the platform, over 8 scenes in 3 acts, as well as how each one interacts with each other and makes their lives easier when taking advantage of this platform. I helped with creating the illustrations and did the Flash animation for all the scenes, to be taken into Flash Builder to create the full demo.
This site showcased the latest innovation in home-brew espresso-markers, the Starbucks Sirena Espresso Machine. Using streaming video to help consumers connect with the product through rich product storytelling and product demonstration techniques, it also expanded upon the visual style guides I created developed for the Sirena teaser campaign.
This was a teaser for the up coming Starbucks Sirena Espresso Machine to premiered at the 2007 Food and Wine Classic in Aspen. It also gave a sneak peak before it’s 2007 holiday release, to hopefully future users. There was an email and print campaign that helped drive customers to the site. I was art director for the photo shoot, selected the music, created the video and developed the site.
Let’s Meet at Starbucks was Starbucks 2007 summer campaign where users can find a Starbucks store, find an event in their area, create invites and see the latest summer beverages. Events were updated by regional stores throughout summer and beverages changed every month, which the site the change to match that beverage offering. There was also a myspace.com page that match the beverage offering.
In the crowded royalty-free stock photography business, communicating a competitive point of difference can be very difficult. These two direct mail pieces, Find Your Answer and Choose to Stand Out, lead with photography to let customers know there is such a thing as high-quality, original royalty-free imagery, and that the answer to their creative challenges can be found at Getty Images. The piece was produced in six languages.
Presented by Getty Images, Change Me was an open conversation that brought people together to share ideas through powerful imagery. This was a global campaign, in six languages, which spanned across web, email, multiple direct mail pieces, magazine ads, posters, banners, handouts at events, and customized invitations.
The Next Big Idea was a worldwide competition to create a 60-second video using Getty Images content. Online voting selected the winners and their films were showcased at RES Media-sponsored events around the globe. This three-phase project spread over one year of development, updates, in six languages, and major site redesigns for each phase (including supplementary email, print and event materials). You can view the third and final phase.